10 Free Publicity Ideas That Will Get Your Business Press
Being on a tight budget doesn’t mean getting your business press is impossible. These ten free publicity ideas will help you reach a bigger audience, whether it’s through online marketing, capitalizing on customer reviews, or joining forums.
Be the First, Biggest, Oldest, etc.
Every journalist we know would rather cover the first pet store in town than an average pet store. If the market is too saturated for you to be the oldest or first, try being the only one that sells something. Make sure you stand out from the crowd.
Claim Existing Profiles
Several lists, review platforms, and online directories exist in print and online. Make sure you have claimed your business’s listing on these channels. One of the most basic websites to try is Yelp or Google My Business, if you have a classic brick-and-mortar establishment. If you’re purely an online business, make sure to create accounts on review websites.
Publish Customer Reviews on Your Website
Getting reviews on your website is another way to get attention online and boost your online presence. Customer feedback always catches potential clients’ or buyers’ attention.
Make sure to display your response to the reviews, too. This strategy ensures that people notice your appreciation for constructive feedback.
Mark the Passage of Time
Are you documenting your milestones? If you have been in the industry for decades, put every little achievement out there.
For example, you can organize an event on your anniversary and publish it online. Annual reports are also one way to get free publicity.
Google My Business
Is your Google business listing continuously updated? It’s the first thing your audience sees when they Google your business.
Your listing should include more than just operating hours, an address, and contact information. It should also have photos, menus, or maybe even videos.
Use Social Media
Do you even have a real business if you don’t have social media? This simple strategy is a good way to get to know your customers and grow your community. Sign up for a Facebook, Twitter, Instagram, or LinkedIn account.
Announce a New Member of Your Team
It doesn’t matter what position the new member will fill. But the more senior, the better. With this strategy, you can spread the word about your good news for free by posting it on LinkedIn or Facebook.
Join the Conversation
Forums like Reddit and Quora allow you to subtly promote your business. In fact, you might even find other people already discussing your company. Share your expertise, answer questions, and help more potential customers.
Viral Marketing
Making your profile or posts go viral is a huge opportunity to boost your company’s online presence. One tip about going viral is to not just sell on social media. Post interesting, quirky, and witty content.
Win an Award
Learn what local, regional, or trade awards your small business can enter. Prepare your application thoroughly for a chance to win one.
Gaining Publicity Doesn’t Have to Break the Bank
Whether you’re a small, big, old, or new business, these ideas will help you gain free publicity. They will help you attract potential customers, go viral online, or encourage journalists to write about your venture.
